Search Engine Optimization (SEO) is one of the most important strategies that you can invest in as a painting business. After all, the majority of consumers look towards the search engines for guidance on hiring businesses that offer painting services. Because of this, you want your website ranking as high as possible to get the best results. However, you may be wondering how to go about growing your painting business using SEO. Below, we will be going over some of the key tips to succeed at that.
1. Target The Right Keywords
One of the most important tips that you should be using when you are looking to leverage SEO to grow your business would be targeting the right keywords. You want to do your research to identify the most searched for keywords within your local area. That way, you will have a good idea of the respective buying keywords that you should be actively targeting with your content. An example of this would be St. Petersburg painters, if your business is located in St. Petersburg, FL. This would be a keyword many homeowners in the St. Petersburg, FL area would type into Google.
2. Publish Relevant and Quality Content
Your painting business should have a blog. A blog is a great way to ensure that you are able to publish highly relevant and quality content that would help increase your rankings within the search engines. This gives you the opportunity to drive more prospective customers to your website because you will be able to get your website ranking high for buying keywords within the local painting marketplace.
3. Optimize Your Site
A lot of painting companies fail to address their on-site SEO. Your on-site SEO is very important when it comes to getting high rankings within the local results. It would be best if you were doing an on-site analysis of your website to ensure you have an optimized meta description, title tags, subheadings, and internal links.
4. Use Social Media
As a local business, you should be actively engaging in social media marketing to improve your SEO. Social media is used by search engines as a ranking factor. Therefore, by driving more engagement with your social media profiles and by linking to blog posts with your social media pages, you should be able to drive better rankings, which can increase your leads.
5. Create Videos
Creating videos and publishing them has never been easier and more affordable. As a painting business, you can create educational and entertaining videos to boost your local ranking potential.
Using the various tips above, you should be able to get your website rankings much higher within the search engine rankings. By doing so, you can improve your local traffic and generate more leads to grow your business.