Most people with painting businesses, often don’t do enough marketing. However, if you fail to market your business, you won’t get enough clients to make a progressively profitable income. This lack of marketing is usually due to overwhelming or simply, not knowing where to start.
After all, there are many different ways that you can market your house painting business, such as brochures, flyers, radio ads, TV ads, social media advertising, PPC, SEO, and more.
If you try to market your business in all of these ways at the same time, it gets very confusing very quickly. However, a much better idea would be to choose just one, such as SEO. In this article, we will look at exactly how you can use SEO to get more customers.
Market Your Business With SEO
If you’re not familiar with SEO, it is the optimization of your website and in this case, your house painting business website so that you rank at the top of Google for keywords such as “hire house painter,” “house painters near me” etc. This is highly valuable because most people often go to Google to search for products and services. So, when they find your website at the top of Google, they are more likely to call you and hire you to paint their home.
Now, if your website doesn’t rank on the top spot of Google or even on the first page, you likely wouldn’t get much leads from your website. This is why SEO is so essential, it catapults your site to the first page where you get as many visitors as possible and fresh leads.
Hiring a Marketing Agency
Now, it is possible to learn SEO on your own, but it will take time. It is better to hire an SEO agency that will rank your site for you in a matter of months or you can hire an SEO freelancer.
You should carefully choose a whitehat SEO professional who has many years of experience and past results to show. It will cost you a couple of thousand dollars; however, the effects of SEO are quite long-lasting, and once you are ranked, you can keep these rankings for at least a couple more months without any additional work.
This is what sets SEO apart from other marketing strategies where once you stop spending money, you stop getting leads. Also, the cost of hiring an SEO professional or agency is a lot less when compared to the cost of other marketing methods.
In closing, SEO is a fantastic way to market your painting business online. It can truly give you a competitive advantage over other house painters so that you can grow your business exponentially.